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How Patni delivered savings, proficiency and consistency to the online facade of a global telecommunications leader.

Things to see of the achievement include:
50 per cent price savings
Increased consistency and logicality for manufacture launches across the world
Streamlined processes for support of global projects throughout diverse making units


The buyer Motorola

A Chance 100 dealing with global company and sales of US 36.6 billion in 2007, Motorola, Inc. NYSE: MOT has been at the front position of message modernization for nearly 80 years. Motorola carried the first language from the moon and developed the globe s first handheld portable cellular phone, the DynaTAC DYNamic Adaptive Full amount Region Reporting .

Today, Motorola develops a assortment of technologies, solutions and air force including wireless handsets, wireless accessories, digital amusement devices, wireless entr e systems, say-so and records infrastructure systems and endeavor mobility solutions. With the rapid junction of fixed and mobile broadband Internet and the growing demand for next-generation mobile message solutions, Motorola s operation is to lead the next wave of innovative crop that meet the expanding desires of consumers around the world.


The tactic the job of the mesh

Addressing diverse Ball and B2C audiences, Motorola makes extensive use of the web. Whilst Motorola does not grip direct sales online, it does power the internet as a large supply for resellers and finish users.

There is an extensive collection of prose on the various websites. This ranges from consumer support manuals, warranties and provisos surroundings to software, interactive preparation and developer tools.

Since 2004, the production, construction, testing and supervision of these sites has been in participation with international IT air force supplier Patni. This has developed into a key corporation with Patni plugged directly into the forecast and dealings within Motorola. Patni liaises with third parties such as transformation air force and media agencies, for true global roll out.

Patni s Task

Patni s job begins at the initial stages of construction. Following the capitulation of creative resources from Motorola s approved partners, Patni starts with the manufacture or restriction of a new location for a specific product. This translates the look and feel of the latest iteration of the Motorola kind into an online technical reality.

Patni s dedicated side then develop and construct the site. For major launches this may involve the expansion of dedicated microsites for example, the launch of new mobile phones, a new series of networking equipment. Alternatively, separate geographies may need dedicated micro-sites on the heart of different manufacture order or support networks.

Deryk Manuel, Strategic Liaison Manager, Patni explains: At the global level, content on a website can become critical. The synchronization and inspection of all message across products, geographies and markets has to be totally correct. This endeavor content supervision ECM is geared to ensuring the international, online facade of Motorola is consistent and in column with Motorola s brand.

The most dynamic time of Patni s participation is the ongoing, supervision and psychotherapy of the websites across the Motorola global portfolio. To deliver this analysis, Motorola uses mesh analytics software from Network Trends. This software trial the life and behaviour of the spectators visiting the Motorola mesh pages and particulars of their interface with website, including E- commerce.

Stability and price - the benefits

Delivering these air force via an innovative offshore onshore mix, Patni has been able to deliver price funds of approximately 50 to Motorola over 12 months. By leaving beyond the precincts of IT air force and linking directly into the making processes of the website making and analysis, Patni has enabled significant price efficiencies.

In calculation to the price savings, Patni has delivered other remuneration to Motorola. Patni s advancement of the very processes with which it is involved has led to a far more standardised, reliable service. Projects profit from improved logicality and Motorola s forecast resources for projects such as job launches has been refined.


Manuel explains: When you are initiation globally available crop several time a year, coolness is everything. Assurance that the information force be online, available on the day.
Assurance that your colleague force deliver the support resources to your audiences,

In 2008 alone, these launches have included: the TCR 1000 TETRA telephone lines in Hong Kong, a global corporate accountability report, the MOTOROKR E8 mobile touchtone mobile phone throughout the United States and Europe, and the global launches of the MOTORAZR V9 .Keeping on crown of all of these is crucial and is based on consistency when forecast the various launches.


Continued advancement looking to the future
With the ever-growing Motorola portfolio, increased manufacture isolation and booming concentration in accessories, the job of Motorola s online content is set to grow throughout the global markets in which Motorola operates.

Manuel concludes: Our approach is based on continually distillation and improving the processes around the ECM we deliver to Motorola. Care in stride with their intensification revenue we can continually deliver reliable, price effective air force across their global online presence. Footing still is simply not an decision but it is a challenge we have risen to and we relish delivering against new targets in the coming months.

ENDS

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